GIFFY: Google Appengine Integrated Framework For You
Giffy is a quick to implement business/RAD Suite which has a set of predetermined tools you can simply use-as-is to develop your application that much faster. One specific example is that you rid yourself of writing boiler plate code for CRUD (CREATE, RETRIEVE, UPDATE, DELETE records in a normal Relational Database Management System application) operations which consume most of the time. If you are going to write a stable application for Google App Engine, you need to keep in mind that Google App Engine DOES NOT support RDBMS operations, only access to the APIs, and you will have to fend for yourself and your data. This is where the time is lost. In Giffy you create an Entity Kind deploy it, configure the rules and start using. This speeds things along, without sacrificing stability.
GIFFY will enable our customers to build applications using the click and configure methodology rather than traditional approach of investing in large development teams inhouse or outsourced, to build custom software. Using Giffy even small and midsize companies can manage their operations like large enterprises thus enhancing productivity, performance and profits.
GIFFY & Google Apps
GIFFY is tightly coupled with Google Apps which is a secure, straightforward, cost effective productivity tool and rids GIFFY of duplicating a feature set which is already present in Google Apps.