Requirement of Google Cloud Products in the Market

Cloud computing is the delivery computing service on demand from application to storage and processing data over the internet and on a pay as per usage basis.

Rather than owning our own computing infrastructure or data centers, companies can rent access to anything from applications hosting to storage from a cloud service provider.

One benefit of using cloud computing services is that firms can avoid the upfront cost and complexity of maintaining their own IT infrastructure, and instead they can simply pay for what they use, when they use it.

In turn, providers of cloud computing services can benefit from significant economies of scale by delivering the same services to a wide range of customers.

There are different solutions available in the market that are based on cloud computing and provide companies the ability to upgrade their functionality and achieve greater efficiency in the process. These solutions include :

1. Cloud-based mailing servers

2. Cloud-based application hosting

3. Web hosting services

4. Cloud storage

5. Compute engine services

6. Applications of big data

There are different products that various vendors of cloud provide to the market based on these cloud-based utilities and Google also is one of the premier players in the market providing these services to the market. It mainly competes with Amazon and Microsoft who are the other vital players of cloud products both locally and globally.

Among the major solutions that cloud services, here we discuss about certain specific ones and the associated products from Google and how such products can help benefit the enterprise customers.

1. G-Suite -  G-Suite is the cloud-based mailing platform from Google that allows customers to have their mailing servers on the cloud. G-Suite users have their mailing data stored in the physical data centers of Google that are present both locally and globally in which the data gets stored in a distributed format. The benefits of cloud-based mailing platforms are that there is no risk of physical damage to servers because everything is stored on cloud. Problems as heating of servers and requirement of maintenance which lead to an increase in overhead costing for the enterprise can be avoided. A lot of enterprises these days switch to cloud-based mailing platforms to avoid these risks associated with physical servers and to avail the benefits of cloud services. G-Suite also offers collaboration and productivity tools like google docs, slides, sheets, sites, etc which are similar to Microsoft office tools like excel, powerpoint, word etc but have the option of sharing the content in real time which helps in collaboration within teammates while working on the same document, which improves productivity. Cloud platforms also provide benefits of updating of data in real time and the data can also be accessed via multiple devices anywhere and at any time which provides increased flexibility and improved productivity. Thus we are able to understand how cloud-based mailing solution like G-Suite is needed and why corporates are increasingly adopting it.

2. GCP - Google Cloud Platform is another major cloud-based service or cloud computing utility that includes various services like computing using a serverless environment using Google Cloud Functions, managed application hosting using Google App Engine, cloud storage using Cloud SQL which includes various MySQL and PostgreSQL databases for data storage, VM infrastructure using Google Compute Engine, etc. However, we shall discuss only the aforementioned services in detail as of now.

Computing services - GCP offers serverless execution or computing using Google Cloud Functions which is a function- as-a-service(FaaS) offering in which it allows users to write simple, single-purpose functions that are attached to events that are created by your cloud infrastructure. The cloud function runs when an event is raised. The code executes in a fully managed environment. Users don't need to provision any infrastructure or worry about managing any servers.

Application Hosting services - GCP offers managed application hosting services using Google App Engine which is a PaaS( Platform-as-a-service) model. With App Engine, Google handles most of the management of the resources for you. Let's say an application requires more computing resources because traffic to your website increases, Google automatically scales the system to provide those resources. If the system software needs a security update, that's handled for you by the App Engine.

Cloud Storage Services - GCP offers cloud-based storage in the form of Cloud SQL databases which are nothing but MySQL and PostgreSQL databases which allows users to store their data whatever application they might be using. A fully managed relational database service called Cloud Spanner is given which gives transactional consistency at a global scale. Consistent, scalable and large-capacity data storage is given by Cloud Storage which comes in various types like multi-regional which provides maximum availability and geo-redundancy, Regional which provides high availability and localized storage location, nearline which provides low-cost archival storage which is ideal for data accessed less than a month and coldline which provides lowest cost archival storage for back-up and disaster recovery.

VM Infrastructure Services - GCP offers unmanaged virtual machine infrastructure services in the form of Google Compute Engine which is like an IaaS(Infrastructure as a service). The system provides a robust computing infrastructure, but you must choose and configure the platform components that you want to use. With Compute Engine, it's your responsibility to configure, administer, and monitor the systems. Google will ensure that resources are available, reliable, and ready for you to use, but it's up to you to provision and manage them. The advantage, here, is that you have complete control of the systems and unlimited flexibility.

3. Chekin -  Earlier known as Gasso, Chekin is a single sign-on platform which allows users to sign-in only for a single time and thus restriction can be put by the google admin so that users are not able to sign-in multiple times into the same application from different devices or interfaces. Chekin allows the admin to implement user management control over the organization’s email users by various methods like IP restriction which allows the admin to define which IP addresses would be able to sign-in to accounts and define ranges for such allowed IP’s, device restriction which allows only specific devices to access accounts, user restriction wherein specific mail id’s or users can be defined who can access accounts, certain users can also be restricted from logging into accounts, custom upload is available wherein company logos can be modified and updated so that it appears as needed in the login pages.