Enhance Your Digital Marketing Skills with Google Workspace

Why is Digital Marketing so much important in today’s world? Each Organization will have different specific goals in mind, but the majority of these organizations have a common goal of trying to achieve growth by reaching more consumers and convincing them to purchase. In order to achieve this goal, you will need to take advantage of the most valuable marketing resources and technologies available in the modern world. 

The Internet tops that list of resources but that alone will not help. You require a tool which will use the power of the Internet and will reach all your target audience. Google provides you with a tool which will help your organization reach the Digital marketing skills level it aspires.

Google Workspace (previously G Suite) is an integrated workspace that is easy to use, Google Workspace lets you spend more time actually doing your work as compared to the time managing it. It enables you to work from anywhere, on any device, even offline, with specialized tools to help you integrate, customize, and extend Google Workspace to meet your team’s unique needs which in this case is Digital Marketing.

The article highlights a few key approaches you can take into consideration while using Google Workspace as your main go-to option for Digital Marketing.

• Make yourself known in your email

A good reputation or building a good profile is key to establishing customer trust and base. To increase the success of the open rate and response rate, keep subject lines under 10 words to summarize the essence of your email and focus on what’s most relevant. Choose an image, such as your organization’s logo as part of your Gmail profile picture.

• Organize winning campaigns

Setting up and to coordinate a campaign can be time-consuming and difficult. During the planning phase, keep the marketing team members looped in about details and schedules by creating a team calendar. When you are ready with your campaign, publicize it using Calendar. Include promotional resources, such as flyers stored in Drive and build a website from Sites for promotional media and Customer’s source of information they need.

• Run email campaigns more efficiently

When you organize a campaign, you are more likely to repeat the same promotional information. Work faster and save time by saving your reply with canned responses in Gmail so that the next time when you want to include that information, just select that saved response.

• Appear in search results and get noticed

Create a website on Sites as a go-to online destination for your organization and include all blog posts, product details, and other promotions. Keep the website updated regularly to boost search engine optimization (SEO). Provide your website with a public identity and presence on Google My Business.

• Reach new audiences with effective ads

Make your website ads stand out with special offers and promotions. Entice and engage customers with strong call-to-action banners and buttons in ads or create and upload short 30secs ad videos on Youtube.

•  Mobile-friendly website 

 Make use of ad services like Google ads when you’re ready to run mobile ads. People tend to use fewer and shorter terms on mobile, so keep your keywords concise and relevant.

• Showcase all your new products

Create a Slides presentation that describes the product’s features and benefits, USP. Make your presentation dynamic by adding media like images and videos. Embed your presentation on your organization’s website using Sites to increase awareness.

• Product feedback from customers

In the early stages of development of your new product, create a survey using Forms and accordingly embed it in Sites to capture customer feedback. Product-marketing Managers can organize and analyze the results from the responses received in Sheets and plan the best way to move forward with the product.