Various Digital Marketing Strategies Using G Suite

Digital Marketing is the component of marketing that utilizes the internet and online based digital technologies.

GSuite is a cloud based enabling platform which has collaboration and communication tools on your company domain name to increase the productivity of your work. Digital Marketing can be used effectively using GSuite at your workplace.

Following are some of the Digital Marketing Strategies which can be performed using GSuite :

1)  Create Interesting email profile through Gmail to gain trust of the customers

In digital marketing, building a good reputation with your customer is the basic form of relationship. With Gmail, you can win the trust of the content you are sending by including name and email address in the From field in Gmail. Try to keep subject lines under 10 words such that it summarizes the whole email and preserves its essence as useful and relevant. Choose an image, such as your organization’s logo or a photo of you as your Gmail account profile picture.

2) Run promotional email campaigns and collect responses efficiently using Gmail

While you are organizing a campaign, mostly the same promotional information is shared with the customer. You can work faster by saving your reply with written beforehand responses in Gmail. Whenever you need to incorporate that content, simply select the canned responses so that you don't need to type it once again.

You can also use online tools like Mailchimp and YAMM to run bulk promotional email campaigns.

3) Organize winning campaigns through Calendar, Drive, Shared Drives and Sites

Setting up a campaign at times can be tedious and hard to organize. During the development phase of an idea, keep marketing team members in the loop about every detail and program schedules by creating a team calendar. At the point when your campaign is ready, advance it by utilizing Calendar. You can even incorporate promotional resources, for example, flyers stored in Drive or a shared drive. Then, form an external website for your campaign with product information, media, and additionally utilizing Sites. Clients can get all the information they need in one spot from any device.

4) Become visible in Search results and get noticed in your location through Sites 

To start with, create a go-to online destination for your organization by creating a Site with blog posts, product information, and other promotions.  

Keep the site appropriate and updated information regularly to boost search engine optimization (SEO). Then give your website a public identity and presence on Search engines by listing it for free with Google My Business. Incorporate a telephone number to support client calls, and add your area location to assist them to find you.

5) Outreach new audiences with effective & attractive ads through Sites

Introduce your Website ads with special offers, promotions or flash sales. Attract customers with strong call-to-action banners and buttons, such as Buy or Book a Bike. Try to use 30 seconds video ads at the opening moments while showcasing your brand, so that not only the customers don't miss it but also they get engaged and follow the promotion of your product or organization. Try to promote these videos on your official Youtube channel.   

6) Make your website mobile-friendly,catch full and attractive using Sites & Google Ads. 

create mobile-friendly websites using Sites, as mobile websites are very effective to turn visitors into buyers. Try to develop Sites in such a way that the pages automatically adjust to the mobile screen and also it functions smoothly. Use the website on any mobile device before publishing it if it's easy to navigate or if the contact details are visible for the visitors. Also, it is essential to check if visitors can call you with a single tap and how attractive the interface looks through the mobile. Once all these points are finalized, run your mobile ads using Google ads. Use catch full and short phrases so that potential customers feel concise and relevant while they search for it.

7) Demonstrate new products using Slides and Sites

If you wish to share new product information with your customers, try to present it using Powerful Slides Presentation. Describe your product information, features, benefits, unique selling point, and other details. Try to make the presentation more engaging by adding images and videos. Finally try to embed your presentation on your official website using Sites.

8) Gather product feedback and responses from customers using Forms and Sites 

While launching a new product, create a survey in Forms and Embed it in sites to capture customer feedback. Once you receive enough responses from customers, the Product Managers or Marketing Managers can organize, sort and analyze that data in sheets and plan the best way to move your product forward.

9) Create and share quality creative selling points with your Creative agency through Drives and shared drives

While working on creative aspects with a marketing or creative agency, try to incorporate feedback and approval on designs, videos, pdf in Drive or Shared Drive. It will help your team and creative agencies to easily see changes and do updates accordingly at the same zonal time on the same pages.