Yammer: Create, Curate & Communicate

Yammer is a utility which can be used to post updates, request for feedback, announcements, and more in an open and candid manner maintaining transparency. The best way to get buy-in from the leadership team is by aligning Yammer with an organization’s business goals.

Yammer is a unique social networking tool and is designed to be used for private communication within an organization, earlier started for internal communication and was launched independently in 2008, later acquired by Microsoft in 2012 and since then Yammer is involved in all enterprise plans of Microsoft 365.

Platforms supported

• Web based
• IOS Applications
• Android Applications

Key Features of Yammer

1. Build communities inside and outside of an organization

Yammer provides a great platform for colleagues to interact. Each user can create Yammer communities based on personal interests, locations, activities and professional goals.

Moreover, users can now collaborate with various external participants. Also, the information on Yammer is completely private. 

2. Breaking down the communication barrier

Yammer makes it easy to share photos, links or videos to large groups or even the entire organization. Also, information can be broadcasted to thousands of participants.

3. Feed based on user activity

• New updates can be viewed easily and the posts which are within the user’s interest or relevant can be viewed by the user in a convenient manner.
• Yammer also has a question feature, when a user posts a question, any given reply can be marked as “best answer”, which stays at the top of the list so that other users can simply find it.
• Moreover, the “topic tags” feature makes it much more convenient to showcase all the posts related to a particular topic.
• Also, the “conversation” feature makes it easier for the user to find the most relevant posts of their interest. 

4. Privacy and security

• Its encrypted data makes Yammer a completely private network and the information of the organization stays secured. 
• Only the users with their valid Email ID can access Yammer’s network.
• Also, the entire flow of data is controlled and managed by the specific organization thus making it more private and secured. 

5. Post on behalf of others

• Once the approval is granted this feature makes it possible to post on behalf of other users of the same network, though it is especially helpful for higher-ups who want their assistants to post on their behalf.
• In this feature there are two types of delegation roles: delegate and delegate manager.
• The delegate role can only post while the delegate manager role can post and add or remove delegates. 
• To move forward, the user needs to go to Yammer settings> Manage delegate settings, and a notification email should be sent to the user and the whole team of delegates once done.

6. Follow conversations by topic

The feature allows users to stay in touch with their relevant topics while using Yammer. This will be beneficial for easily accessing the most loved topics.

7. New link feature

Being the first Microsoft app to have a rich link preview of SharePoint sites and articles, this feature is available in the Yammer mobile app.

Pricing Options: 

Yammer is available under free plan as well as subscription.